Professionals

Joanna Jiang (Lulu)

shanghai    Partner
T:+86 21 5191 7900 ext.678
E:shanghai@east-concord.com
F:+86 21 5191 7909
A:11/F, Sinar Mas Plaza, No. 501 Dongdaming Road, Hongkou District, Shanghai 200080, P. R. China

Expertise

Joanna focuses on private wealth practice and tax planning, and cross-border M&A. Representative clients include private banks, family offices and HNWIs, and MNC, listed companies, and unicorn startups in healthcare and high-tech sectors. In private wealth practice, Joanna is known for her holistic and pragmatic approach in guiding family offices and HNW families through complex succession planning.

In the private wealth sector, she has extensive knowledge in cross-border structures, trust and estate planning, and business succession planning. Her practice centres on handling complex issues including corporate restructuring across multiple jurisdictions, and establishing trusts for succession planning and compliance with a view to de-risking and mitigating tax exposure.

Joanna has been recognized as a Trust and Estate Practitioner (TEP). She has been recognized as Wealth Management Rising Star by Wealthbriefing Asia Great, Growth Driver by China Business Law Journal, China Business Law Journal by Legal 500 Asia-Pacific.


Practice Areas

Family and Weal

Corporate and M

Corporate and M

Fengming Cui

Education

China Europe International Business School, Executive Education, Family Office Diploma Program. Fudan University, Juris Master Dalian Maritime University, Bachelor of Management

Professional Experience

  • Feb 2026 – Present

    East & Concord Partners

    Partner

  • May 2023- Jan 2026

    Wei Tu Law Firm (Shanghai office, in association with Stephenson Harwood) 

    Partner

  • July 2012 – May 2023

    Zhong Lun Law Firm (Shanghai office)

    associate, non-equity partner


Professional Associations

STEP China committee board member (2023-2024)